Cultural Globalisation

Using the above items and other information assess whether ethnic globalisation is mainly the result of changes in technology. Globalization involves political, economic, ethnical and social changes as well as the diffusion of ideas, practices and technologies. Anthony Giddens (1990) expound globalization as 'the intensification of worldwide social relations which crosstie distant topical anaestheticities in such a way that local happenings ar shaped by events occurring many miles away and vice versa'. Culture refers to ways of life that are shared in common by the members of a group of people and are considered as a learned pattern of behaviour, which human beings take away through social experience or direct teaching. With the atomic reactor media being the main driving force for global parley, it pith on transferring culture across the globe cannot be everyplace emphasised. As the post postmodernist sociologists argues, the media is reducing ethnic differences and that cultural products from Hollywood, Bollywood and Western societies are increasingly available all everywhere the world. That is through radio, films, television and internet, people everywhere are open(a) to the values of other cultures.



As Giddens (1999) puts it, ‘instantaneous electronic communication isn’t just a way in which tidings or information is conveyed more quickly. Its existence alters the texture of our lives, fatty or poor alike. When the image of Nelson Mandela maybe is more known to us than the face of our next door neighbour, something has changed in the character of everyday experience’ (Giddens, Reith Lecture 1 199). This implies that, these technological rise has effect all aspect of our life such as shopping; internet shopping is gradually becoming collapse of our culture. However, technology or the mass media is not the only meat of culture globalisation. Migration has been for a long time one of the room of culture transfer, in particular, large human migrations does plays a fundamental... If you require to get a full essay, order it on our website: Orderessay

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