Boutique Hotels

INTRODUCTION Objective The objective of this report is to analyze the boutique hotel intentness in Sri Lanka and the trends of the industry at present and the key issues likely to falsify the formation of the industry in the hereafter. Tourism in Sri Lanka has been stentorian since the war came to an end also the recovery of the global niche also has led to an increase in the number of tourists visit the res publica. Therefore the need to cater to the foreigners has led to the growth in the emerging Boutique Hotel Industry. Demand for these hotels is increasing also repayable to the increasing standards of living of the people in Sri Lanka and also the country being officially declared as VISIT SRI LANKA in the year 2011 is also an added advantage to the industry in the future expecting the demand to rise. Research Methodology The compendium would be carried out utilize primary and secondary data collection methods including desk research and maven to one interviews with experts in the industry and also customers. Analysis The following tools would be used to understand the industry in depth.

The SWOT psychoanalysis to understand the strengths, weaknesses, opportunities and threats to the industry, Micro and Macro environmental analysis (PEST and PESTEL), ushers five forces to comprehend the competitive analysis and scenario planning. The analysis of the industry would help to understand the demand and supply factors influencing the industry and also the forces that have an impact on the changes in the trends in the industry and also would help to understand the industrys future implications. Boutique Hotel Industry A boutique hotel is one that is for the most part not chain-affiliated, features an intimate, stylish appearance and provides impeccable amenities. Also referred to as lifestyle or design hotels, the trend and related refer began in the 1980s by Northern Americans. Although many boutique hotels are small, ranging from single digit rooms to less than 100, any(prenominal) in... If you want to get a full essay, order it on our website: Orderessay

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