Brand

A brand is the identity of a specific product, service, or business[1][page needed] A brand can take many forms, including a score, sign, symbol, color combination or slogan. The word branding began patently as a way to tell one somebodys cattle from another by means of a live(a) iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to incubate identity - it affects the personality of a product, company or service. A concept brand is a brand that is associated with an abstract concept, same breast cancer awareness or environmentalism, rather than a specific product, service, or business. A goodness brand is a brand associated with a commodity. Got milk? is an example of a commodity brand. In the automotive industry, brands were originally called marques, and marque is still oft used as a synonym for brand in reference to motor vehicles.[2] Contents * 1 Concepts o 1.1 dishonor awareness o 1.2 Brand promise o 1.3 Global brand * 2 Benefits of global branding * 3 Global brand variables o 3.1 Local brand o 3.2 ambient brand o 3.3 Brand name + 3.3.1 Types of brand names o 3.4 Brand identity o 3.5 Visual brand identity o 3.6 Brand parity * 4 Expanding mathematical function of brand * 5 Branding approaches o 5.

1 Company name o 5.2 somebody branding o 5.3 Attitude branding and iconic brands o 5.4 No-brand branding o 5.5 Derived brands o 5.6 Brand extension and brand dilution o 5.7 Multi-brands o 5.8 Private labels o 5.9 Individual and organizational brands o 5.10 Crowdsourcing Branding o 5.11 Nation Branding (Place Branding & Public diplomacy) * 6 History * 7 See also * 8 References * 9 Bibliography * 10 External links [edit] Concepts Brand is... If you want to get a full essay, order it on our website: Orderessay

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