Delivering Customer Value

STRATAGIES THAT APPLE CAN USE TO DELIVER GOOD guest VALUE ASWEL AS IMPROVE LOYALTY AMONG ITS electric current AND POTENTIAL USERS. According to Phillips Kotler, any organization in the increase or service industry should strive to meet the ineluctably of its current and potential customers because that is the only way it will make headway in an increasingly competitive market. One of the ways of doing that is by trying to achieve the main goals of marketing which are mentioned beneath; Figure 1 (Philip Kotler, Kevin Lane Keller, 2006) apples I echo faces a lot of competition from other organizations in the resembling product market such as BlackBerry, Nokia and Samsung so it is indefensible to customer forswearing. In order to deliver good customer value and to improve loyalty among its current and potential users, Apple will have to adopt the following st footstepgies and apply them effectively; Reduce the rate of customer defection| Customer defection defines the loss of clients or customers. Apple should try and reduce the rate of customer defection they face because it would have a contradict impact on the companys tax and pine term success.

It is also a known fact that the apostrophize of retaining an existing customer is far less than that of acquiring a new one so the company should try and make water a long lasting championship relationship with its customers by satisfying their needs and making them come back for more.| emergence lon outfoxivity of the customers relationship| | Enhance share of handbag| This statement plain refers to the total amount of the customers spending that a business captures in the products and services that it offers. Increasing the share of customers wallet a company receives is often a cheaper way of boosting revenue and it also provides value for the customer as well because they get a greater variety of products from one company. This can be done by cross-selling and/or up-selling.| Terminate low lolly customers| Apple can afford to... If you want to get a full essay, order it on our website: Orderessay

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