Internationl Strategy

Since 2001E-Bay has tried to globalize and expand its online line of work in the Asiatic market, and have failed each time. The online alliance failed, because they failed to do their research on the foreign market that they were ab come forward to enter. E-Bay didnt get to realize their tilt, and entered the market without knowing what they were getting into. The company should have form out what worked in the local market, and what make the local competition so successful. The company failed to learn their consumers, they should have found out their consumers likes and dislikes were what the consumers were willing to snuff it money on, and what they were not willing to spend money on. These critical mistakes made E-Bay unmarketable to the Asian economy, and would lastly lead to EBays failure in the Asian market. I will prove why E-Bay failed in the Asian market, by discussing the mistakes the company made in the beginning of their campaign, that left the Chinese consumers not trusting the company, and totally wanting to do business with their local market, and the companies they trusted. E-Baby made a crucial mistake, when the company didnt take the time to get to know their competition; this made it impossible for the company to compete with local competitor Taobao.

Taobao is the local online competition that offers work just like E-bay, but only their services catered more to the local market. Taobao offered free basic services to sellers, while E-Bay initially charged listing fees, as it did in the United States, and Europe. Many critics believe that Chinese consumers will invariably choose the free or low cost plectrum unless the product is tangible. These mistakes could have been avoided if E-Bay would have taken a diminutive time and effort to do their research, and cater to the host Country. When eBay entered China, the company brought their American tactics, and made a critical mistake by thinking the business would strive as it has done in the US. the... If you want to get a full essay, order it on our website: Orderessay

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