Marketing

Product Offering The global securities industry has many opportunities for line of credit to supply new products and expand their consumer base in the populace marketplace. many countries offer expansion in the global market. A pedigree must methodically perform market research to plant a new product successfully into the global market. The product selected for this assignment is fair-trade cotton plant clothing marketed by Tesco, PLC of the United realm (UK). The purpose of this assignment is to begin a product institute by selecting a product and country, evaluating market need and increment for the product, perform a SWOT analysis, analyze the competition and do the product offering and product identification. Justification of the product chosen will also be evaluated. food market Needs The fair-trade market for cotton clothing is gaining popularity. 66 percent of those surveyed by Fraser Consultancy, a communications research and strategy company, argon expected to buy more(prenominal) fair-trade products over the next several years. The fair-trade mark on products certifies detriment producers in developing countries are purportting a prissy price for their goods (Murray, 2006). As consumers become economic and environmentally friendly, the market for fair-trade cotton clothing is expected to increase significantly.

Tesco, PLC is committed to providing consumers timberland products at affordable prices. In addition, currently, clothing sales are up 11% in central Europe (Tesco, 2009). Market Growth In the global market, environmentally and socially conscious business practices are a goal of most organizations. Consumers and businesses have a social responsibility to buy products that are beneficial to the world and support sustainable production. The sales of Fair-trade certified products have been ripening on an average of almost 40% per year in the last five years. In 2008, Fair-trade certified sales amounted to rough €2.9 billion worldwide, a 22% year-to-year increase (Fairtrade... If you want to get a full essay, order it on our website: Orderessay

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