Does The Dominance Of Transnational Media Corporations On The World Media Markets Represent A Threat To The World’s Cultural Diversity And Is Local Resistance Possible?

IntroductionThe media has giped a very crucial role in the transformation of people , their culture and lifestyles being over . The media itself has been on constant revolution with whatsoever growing to become hulky multinational or transnational corporations . This growth and evolution has been necessitated by a few factors among them being : -The shifting business environmentThe multifariousnesss in communication technologyThe changes taking place in terms of politicsEmergence of orbicular business and the emergence of common markets like Free-Trade agreements much(prenominal) as NAFTA andEasy export and import of business culture and business interestsTake an pillowcase of the Snow White and the s thus far dwarfs in the early 1930 s and the Disney human race in the early 30 s . The Disneyland of today for example is a whole realism of wonders consisting of : -MoviesMuseumMobileArksShopTelevisionRadioSatelliteRecordsMusic On IceMusic on BroadwayCruisesResorts andAmusementThis means that the execution created by such a transnational media would not provided be felt in the mother country withal world over as well . To this end however , it would not be wise to downplay the role the media corporations play without critically looking into the effects the very constituteence and blowup of such corporations have on the society in effective general . This is because the society of today values information significantly as a vital product in the market , - Gershon R . A . - (2000The other issue is that these media corporations are traversing a world with different cultures and lifestyles yet they themselves have a central root system with a particular culture . Therefore it would be good enough to know if they could influence others by such cultures and ultimately change their ways of living . What would be the reaction of the locals Would they resist such external influence ? How would they try to resist and would such electric resistance be effective or successful ?

These are some of the questions this article will examine and the main reason is because the world comprises people of different preferences , tastes , fashion and who live on various(a) culture divides . What one culture might resist as not worth taking another culture whitethorn find no difficulty in its daily year of events and society s mode of life . It may be even a serious challenge where such different cultures exist in such a way that they are mingled up and it is difficult to isolate or selectively come up with a particular group and claim to placed it in a particular culture It is also good to opine that the world , due to such technological developments such as the advent of the computer era and transnational media , has become such a small village in such a manner that people in the US , UK , Africa and Far eastern hemisphere share or live on similar divideDiscussionThe media imperialism dissertation has for long argued against the working out of Western media . It has maintained that such an expansion especially creating roots into the...If you want to get a full essay, order it on our website: Orderessay

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