Learn from the Past: NASAs crisis communication during Apollo 13 and the Challenger incidents

Learn from the old:
NASAs crisis colloquy during
Apollo 13 and the competitor incidents





Cassie Doubleday
March 19, 2009
Dr. Trudie Richards
Crisis Communication
Mount Saint Vincent University



Learn from the Past:
NASAs crisis communication during Apollo 13 and the Challenger incidents

As humans Relations practitioners we are taught to learn from previous mistakes other practitioners/ organizations devote made and apply their lessons learned to our practice methods, enabling us to be better prepared for managing a similar or any crisis situation that could occur (Martin and Boynton, 2005). For an agency like NASA, which stinker be consider a high risk agency, this political theory is crucial for dealing with the high prob efficiency of a fulminant crisis to arise (IMC, 2008).

This paper allow for compare and contrast the universe perception of NASA and their aptitude to communicate during the Apollo 13 and Challenger crises. These crises will be deconstructed based on five crisis communication components: the ability to provide constant flow of information, public accessibility to information, their credibility after the crisis, prompt responses to media, and honest/ truthful communication end-to-end the crises (Martin and Boynton, 2005).





Using the five components listed above, an explanation of how during the Apollo 13 crisis, NASA, with support from the Nixon government and the revision of their communication policies and procedures due to the Apollo 1 event, provided excellent communication to the public, resulting in a bolstered image, and trust for the continuance of future work space missions (Kauffman, 2001). Unfortunately, their inability to communicate effectively to their publics during the Challenger crisis designate them a textbook example of a crisis communications misery (Martin and Boynton, 2005).

The two case studies used to provide the information needed to compare and contrast the crises are:...If you want to get a full essay, order it on our website: Orderessay



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