Nike

Just Do It

Nike Inc, is the worlds leading supplier of athletic blank space and apparel, and has become a household name around the globe. Employing much than 800,000 people worldwide in 52 countries, Nikes organizational building and culture are second to none. With celebrity endorsements from Michael Jordan to Tiger woods, Nike has make up ones mind itself apart from the normal business of athletic gear, and positioned itself as a company that lives up to its slogan: Just Do It.

Nike humdrum Organizational Structure

At Nike, the company is set up as a global matrix with employees reporting to project or crossway teams led by a product conductor and also department managers. Nike is responsible for several checks, and each brand has a department. Each department makes decisions independent of the CEO, and these departments have sub-departments as well. Product teams and managers are the core of Nike Incorporated. At Nike and in other flat or matrix organizations, the product team and product managers make decisions regarding product specifications and production. Department managers focus primarily on policy-related issues.



Global competition encourages the organizational structure chosen by Nike, and it allows planning and change to come from positions of leadership throughout the company. Steve Jobs, apple CEO, once told the CEO of Nike, Mark Parker, Nike makes some of the best products in the world. Products that you just lust after. But you also make a lot of crap. Just get rid of the crappy squeeze and focus on the good stuff. Nike did just that! Within its culture, Nike cognise the need to consolidate the best products and design, and rid itself of any trade in that would cloud the brand. Nike has chosen the best structure for its company, and moving preliminary: the future is still bright.

Human Resources and Knowledge

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