Reputation and Corporate Image: Athletes’ Loyalty and Satisfaction Towards Majlis Sukan Negara

Thesis Proposal

Reputation and Corporate Image:
Athletes Loyalty and bliss towards
Majlis Sukan Negara, Malaysia


Chapter 1
1. Introduction
In the past several years, image and news report of the fundamental law is becoming increasingly important non only to corporations, nevertheless also to sports institutions. The increase in the number of athletes in Malaysia has resulted in the industry becoming relatively very competitive. Thus, the image and account of the institution is becoming increasingly important to manage the industrys temperament boost sports as a vehicle to generate wellness intellectual and educate local and global athletes. This in device can help to bolster the status of high-income countries.
This situation calls for Majlis Sukan Negara (MSN) to focalize on establishing a strong corporate image by improving athletes satisfaction and loyalty to the institution. After few decades of MSNs establishment, there are no comprehensive empirical see on the image and reputation on MSN, while it is a necessity in giving medicational management.
MSNs identity flock designed and developed by the management. Image of any organization usually starts from the identity of the organization. However, the image can vary fit to organizational climate and time to time.



Identity variegates can make out an image change, but change the image will not necessarily lead to the identity of an image change because change can occur due to other factors such as issues or crisis management, damaged goods, defects in the quality of service and so on. The image portrayed by institution plays a vituperative role in shaping the attitude of the public towards the institutions (Yavas and Shemwell, 1996; Landrum et al., 1998).
Therefore, this paper contains the requirement to develop a study to help MSN key gaps reputation among stakeholders and further develop planning to enhance the reputation MSN to conform with other sports institution in Asia, in particular...If you insufficiency to get a full essay, order it on our website: Orderessay



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