Rim Vs. Apple

While the strategy for mouth as per their annual chronicle is valid, it is susceptible to criticism because
Blackberries are great for email and address calls but the consumer is looking for a device that goes beyond these capabilities and enhances their productivity from a personal and professional standpoint. it fails to focus on the consumers requirements for a smartphone or tablet product.
apple released their first iPhone in 2007 and since then RIM has had several opportunities to improve on and learn up to the iPhone however this has not been the case. Worse yet in the words of a recent reviewer it was mentioned that the newest full bole touch screen model from Blackberry is less substance abuser friendly than the first generation iPhone.
The disturbing thin out is that quantify and again RIM fails to see the demand for their products based on their customers requirements rather the rationalize their strategic direction based on the interpretations that the company has for its customer requirements. This pattern over the years has created a disconnect between RIM and its consumer space.
Over the years engineering usage has gone through a metamorphic geological fault with a phenomenon called the Consumerization of Information Technology.



In effect this trend has merged the usage of technology devices such as smartphones, laptops and tablets in the personal and professional lives of consumers. This phenomenon has been further accelerated by the fickle growth in the weather vane 2.0 ecosphere. The use of Internet serve such as Facebook, Twitter and Linkedin are prime examples of Web 2.0 technologies in action. RIM was far too slow in recognizing the importance of this consumer behavior shift and continued to operate under the split view of business products and consumer products. To compound the misfortune of RIM, Apple not only aggressively embraced Web 2.0 and Consumerization of IT, in circumstance in many cases they defined the standards and set the bar for its competition.
RIM has also failed to...If you want to get a full essay, enjoin it on our website: Orderessay



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