Vodafone Pestle Analysis

The Cellular Telephone Business:
Increasing Competition in a Growing Market
Marita Jadlos
MBA 635
June 22, 2009

Definition and Symptoms of the Problem

This year 2009 will be the toughest for the stall phone intentness. This is not surprising given that all in all industries are in trouble in this bad economy. In years past, consumers would replace their old phones with the newest and hottest phone on the market. straightaway that the economy is in a complicateturn, people are not spending as much resulting in a escape from in sales.

The economy is not the yet thing contribute to the industrys difficulties. It has hit a point where thither arent any new features left. With camera, internet, apps, touchscreen, even watching TV from your phone, the options are looking very slim at this time. A phones new features entice consumers to buy.

Finally, what is bad for the industry might be good for the consumer. With sales expected to subdued down, prices may also drop. With a lack of new features, the only thing that can change is the price coming down (Bauer, 2009).

Macro: PESTEL Analysis
Political Environment
Vodafone mobile phone licenses are tightly controlled and access to the spectrum is limited.



In addition, political pressure may be brought about
In Africa, mobile phones outnumber fixed lines at a higher ratio than on any other continent. Entrepreneurs selling the use of their cell phones straightway bring value to villagers who previously had to walk hours to place a call.
More Europeans now send and receive short text messages with their phones than use the internet from personal computers.
The Philippines leads the world in text messaging via cell phone. txting by protesters to organize rallies against former President Joseph Estrada was a figure in his recent ouster.
In the United States, the worlds second largest market for cell phones after China, handsets are pour forth off on average after 18 months. Competing standards for cellular networks are one...If you want to get a full essay, identify it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .