Marketing

increase animateness throw in merchandise By Tafadzwa Gwena 4-22-2012 TAFADZWA GWENA scholarly person pattern: R910455T COURSE NUMBER: MBA536 COURSE NAME: sell INSTRUCTOR NAME: DR. MARAVANYIKA bookman NAME: proceeds brioturn in Marketing Management ASSIGNMENT 2 due Date: 17 flourish 2012 1 Contents 1 Introduction 1.1 Denition of harvest-tide Life-cycle . . . . . . . . . . . . . . . . . . . . 3 4 2 Stages in PLC 2.1 2.2 2.3 2.4 2.5 Product alter Introduction leg . development course . . . . Maturity mannequin . . . Decline Phase . . . . Phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5 6 7 8 9 3 in-chief(postnominal) Implications from PLC 4 The PLC concept as a controlling & training tool 4.1 4.2 4.3 4.4 4.5 4.6 Management of Existing Product . . . . . . . . . . Marketing mix and growth modication . . . . . . Extending the product line on the stem of PLC . . Discarding Deadlines on the basis of PLC . . . . . . New Product exploitation . . . . . . . . . . . . . . 4.5.1 Types of New Products . . . . . . . . . . . . Useful techniques in product life cycle management . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 10 11 13 14 15 16 17 18 5 Limitations of PLC 6 Critiscm of the PLC concept 7 Summary 19 20 20 2 1 Introduction The concept of Product Life cycle is a really important as market tool for organizations as the selling environment is increasingly elegant very dynamic and competitive. Managers must at any connected time be make up to make decisions on their product lines i.e whether to continue with them to drop them or revitalize them. Or evening start new product lines all together. This what the concept of PLC is open up on. Making decisions based on...If you regard to get a affluent essay, order it on our website: Orderessay

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