Decathlon Ltd. Introduction Decathlon is a French sports retailer, founded in 1976 by Michel Leclercq in the suburbs of Lille in northern France. Decathlon is at present featureed by the concourse Mulliez, and it has draw the European leader in sports retailing, now ranked tertiary worldwide. The retailer is a brand with a portfolio of 400 stores in 15 countries, and 80 million costumers rough the world . They ar likewise the ninth largest designer and producer of sports products in the world. In 2007 the group was the largest showy retailer with a turnover of $6,123,000 billion. The retailer manufactures goods and equipment for a wide range of sports as well article of garb and accessories. About half of the goods it sells ar part of its accept- label range, with a mixture of other brands exchange out throughtout the Dechalton stores. Decathlon started to produce its receive brand in 1986 when Peugeot refused to grant them with bicycles. Now, the retailer manufactures 19 of its own label brands, including 65 sporting goods, like mountaineering, watersports, athletics, cycling, racket sports, aqualung diving, golf and team sports equipment. severally group of activities has a appropriate brand name, for instance: * Artengo - racket sports * Tribord - Water Sports * Quechua - Mountain Sports * Domyos - fitness and contact sports.
* Fouganza - Horse riding * Geonaute - Nomadic athletism * Kipsta - Team Sports * Btwin and Rockrider - oscillation method of birth get word Sports * Inesis - Golf * Wedze - Ski, snowboarding * Kalenji - Running * geologic - Nature Sports Decathlon keeps on running(a) on their expansion plans (India and Romania in 2009). It entered the American market by get the MVP Sports chain in 1999, rebranding them as Decathlon USA. However, In family line 2006, Decathlon announced its decision to exit...If you deprivation to get a beat essay, order it on our website: Orderessay
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