Music Piracy as a Marketing Tool for Artists

Abstract This paper explores the possible action of artists utilizing digital unison plagiarisation as a merchandise mechanism in an increasingly artist-driven dissemination system. Psychological try indicates that the general population par amazes in euphony plagiarization and enjoys its processes; if harnessed, this trunk of illegal distribution could weight down in monetary gain, through exposure, lesser production be and manipulating current attitudes and behaviours towards plagiarization. The paper argues that euphony piracy is in extra the best thing that has happened to the medicament assiduity since although it decreases CD sales, it increases role players exposure and saves the industry money that would otherwise be used on lazy promotions. The paper firmly believes that it is era the industry realizes they are benefiting from thaw music downloading instead of centering on the negative aspects of this dogged battled debate. Introduction Throughout register technological advancements have significantly impacted upon the music industry, with both beneficial and detrimental results. Since the approach of the mp3 and P2P (peer-to-peer) file sharing networks digital piracy has become increasingly prevalent.

Despite copyright laws and anti-piracy initiatives, the RIAA (Recording be Association of America) continues to attribute financial losses, in both MP3 and CD sales, to illegal file-sharing (Gopal, Lertwachara, Marsden and Telang, 2007). This paper seeks to enter upon how digital music piracy be utilized as a marketing incision and distribution model for artists by analysing why consumers choose to pirate, and capitalizing on these attitudes through advertising and distribution using the bands Wilco, OK Go and Radiohead as examples. Literature revaluation Literature concerning digital music piracy often tends toward the dogma that piracy is both economically and ethically damaging, and seeks to monitor and snuff out its processes. The RIAA maintain that the introduction of...If you take to get a all-encompassing essay, order it on our website: Orderessay

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