Project Plan - Assignment March 2009

AssumptionPepsiCo . is enlargeing a new proceeds called HC i .e . weighed down ColaBackgroundPepsi has been in the cola business for decades . We domiciliate our customers with a mammoth range of carbonated drinks and juices . It is through our involvement in additive innovation and research and development that we are able to nominate our customers with a wide variety of products of the highest quality (McKay , 2008Pepsi educates to evolve with the ever-changing merchandise . We emphasize on good and healthy exhaust and drinks for our customers . Where our customers are becoming more health intended , we amaze to provide them products accordingly . Healthy food and drink cipher using more natural ingredients and reduced use of preservatives and put on flavoring that may affect the health of our customers .

Therefore the marketplace that we picture to cater to with our new drink HC is the health advised new generation that can non compromise on the enjoy temporary hookup wanting to stay healthy . We plan to show HC inside the next 2 monthsObjectivesThe idea is to develop a product that satisfies the customer s requirements for cola while cut down the harmful make of cola . The new product is a drink that is not only healthy but appetizing and will be provided to customers in attractive packaging . We are initially firing to launch in a authentic country much(prenominal) as the United Kingdom . We plan to launch in London , Manchester and Glasgow . Our expansion into other markets will nu merate on our sales in UK...If you want to g! et a all-embracing essay, order it on our website: OrderEssay.net

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