Milo

Operating in a monopolistic securities industry, milo maize® has to flip over in up with a differentiated production line, the milo maize® sluttish calm. This product has an added value which MILO® powder derriere break apart in cold water. This is a saucy feature that differentiates us from our competitors. The arse market place for MILO® well-heeled cool down allow be for people aged 18-35 who are sports orientated. We believe that this cold nutritionary drink gives the sufficient vigor for athletes to perform at their optimum level. MILO® informal poise testament enter the product life cycle at the introductory stage. Sufficient promotions need to be implemented to throw product awareness among consumers which will lead us to the growth stage. Objective is to annex product awareness from 23.3% to 50%. MILO® practices Kotler et al. (2011, pg.177) niche marketing (Concentrated marketing) which refers to the market strategy of acquittance afterwards a large segment of the market or a few niches. Currently Nestlé has a market carry on of 40% of the hot beverage market, Horlicks with 30%, Ovaltine with 20% and 5% each for First Choice and Swiss Miss. Our objective is to growing our market share to 50%.

The MILO® Easy Cool is positioned as high priced and a product of high in vitamins and minerals compared with our competitors such as Ovaltine and Swiss Miss. We intend to use market penetration by pricing it 10% lower than its lover market price of S$6.00 for 15 sachets. Promotional discounts will similarly be used for the first 6 months to throw out to a greater extent adoption of MILO® Easy Cool. Overall, this report! associates the product with the quartette key elements of marketing mix, enlarge analyzing problems and issues associated with the Product, Price, Place/Distribution and Promotion and the trump approach we realise to handle each situation. Lastly, we develop an march plan to cargo deck us on schedule of the events that will be launched. Furthermore, a control plan is developed to get wind that the...If you take to get a full essay, order it on our website: OrderEssay.net

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