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MKT2210
market Research

staff Handbook
Autumn Term

Academic Year 2011-2012

staff Leader: Dr Simon Manyiwa
Room: W115
Phone: 02084114770

Lecturer (Hendon campus): Abdullah Al Faruq

Marketing and Enterprise Department

CONTENTS

1.1. Learning Unit Narrative3
2.Assessment outline5
3.Attendance: faculty Regulations6
4.Essential Textbooks, Further Reading and new(prenominal) Learning Resources7
1.1.Essential Reading7
1.2.Recommended Reading7
1.3.Learning Resources8
5.Module Timetable9
6.Details: Assessment Structure11
7.Seminar Activities15
8.Case Study for Seminars 2 to 421
9.Research proposal: Format23
10.INDIVIDUAL SEMINAR attending SHEET24

1.



Learning Unit Narrative

|Module Code |MKT2210 |
|Module Title |Marketing Research |
|Credit |30 |

This module aims to familiarise students with all forms of merchandising information, and with the techniques used to gather ferment and analyse it.

It aims to give an understanding of the nature and scope of merchandising investigate, and to learn when and how to use it. Students will learn how to conduct selling research projects, from the definition of the initial research problem to the outturn of final research recommendations in the final report. Effective marketing decisions are based on good supporting selective information and information. Students will learn the steps in the marketing research process, including establishing an appropriate research design, creating research instruments, gathering and analysing data victimization both qualitative and quantitative methods, and using the findings to improve marketing decision-making. Ethical aspects of market...If you want to get a full essay, ramble it on our website: Orderessay



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