Literature Review for Mba Uod

1 supply Marketing Catering marketing is not notwithstanding to provide a wide range of restaurant forage dishes, but the main purpose is to create tremendous guest value and customer needs by building relationships with every customer so that they preferred the services rather than the price. (Jain, 2001) Catering Marketing emphasizes the importance of customers as central, (Jain, 2001) To meet customer needs. The realization of exchange is the core of Catering marketing. To plan, organize and execute the general marketing activities. Achieve and sustain more customers after providing crush services. 1.3 Current State of Singapore Catering Business & coming(prenominal) Trends 1.31 Current State of Catering Field In 2005, the total perturbation of the catering industry in Singapore was S$4.173 cardinal and the in next year 2006 it was over S$4.23 billion, indicating computable yearly growth.  Singapore is called the food capital of Asia from 1994 because of its Singapore diet Festival which successfully profiles Singapore `s diverse offerings of local anaesthetic and international food. (singaporefoodfestiva, 2009). 1.32 Future Tendency of Catering Field Singapore shows a strong growth and boom in the catering. The growing universe will gain the diversification of food and also increase the opportunities for the caterers.

2 E-commerce E-commerce is the use of computer technology, network technology and telecom technology to understand the whole business sale influence in the electronic, digital and networking. Electronic commerce can be divided into four types B2B or Business-to-business E-commerce) B2C (business to consumers that E-commerce) C2A (the administrator body of consumers E-commerce) B2A (the executive body of the business e-commerce), (Blackswan, 2000) 2.1 E-commerce in Catering Marketing E-commerce is now performing an important role for catering marketing, even more therefore 50% business growth of... If you want to get a full essay, order it on our website: Orderessay

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