Operations Strategy in the Rental Car Industry

II. Operations Products (Service) The company provides a portion, mainly vehicle renting, to replace a customers damaged or out of attend to vehicle. This service has been around for awhile, in this case since 1957, and appears to be in the mature phase. A case could be made that in the case of green light, the service of vehicle rental is quench in the growth phase since annual revenue, fleet size, employee size, and the number of locations has heavy(a) every year since the founding of the company. The company is also still innovating new methods in delivering their service to maximize quality and efficiency. enchantment this may make for good discussion, for the purpose of this analysis, the service of delivering rental vehicles will be considered to be in the mature phase. attempt has a unique mix of products and services that differentiate it among its competitors. Enterprise was the first rental-car company to offer free pick up and drop for its customers. Hertz, Enterprises main competitor has but recently started offering pick up services and it is simply offered at a few select locations. The idea for this service came from an entry level employee in Orlando, Florida who had only been with the company for a few months.

The idea was successfully initiated and became a service differentiator that give Enterprise a competitive advantage for umteen years. The service became strategically, very important for Enterprise, disuniteicualrly since the majority of their customers are indemnification replacement renters who need picked up at the shop where they are dropping their car off. This convenience has helped distinguish Enterprise and induce them an overwhelming majority of the insurance replacement market. It is also an compositors case of how Enterprise uses job enrichment in as a part of its operations strategy in the area of work labour management. Other disinguishing products/services include free mileage, fleet management, incorporate truck rentals, Service... If you want to get a full essay, revise it on our website: Orderessay

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