Tvm Hallwines

planetary house Wines napa Valley and Sonoma, California GROUP 16 Chad destroy Ryan Carlson Maurilio Cometto Kathryn Hall BERKELEY COLUMBIA MBA MARKETING STRATEGY CASE PROFESSOR NOEL CAPON summer 2006 Table of Contents The individuals in connection with this report are: Berkeley capital of South Carolina MBA Summer 2006 Group 16: Chad Burns Mauriilo Cometto Ryan Carlson Kathy Hall foliate Executive summary Preamble: entranceway to Hall Wines Headlines Situational cognizance Market overview Customer insight Competition and complimenters Market dodging Achieving differentiation Market segmentation Branding strategy instruction execution plan Marketing offer Distribution plan inflection for success Appendices 75 102 119 123 46 53 71 14 26 32 2 4 1 Executive summary Preamble: Introduction to Hall Wines HALL is a relatively young winemaker in startup mode. HALL is comprised of two wineries located in St. Helena and Rutherford, Napa Valley, California. In addition to the two wineries, vinery land is located in other parts of Napa and Sonoma counties. A total of five primary vineyards are owned by HALL. HALL is not yet profitable. Current graphic symbol production of all HALL Wines approximated 8,500 cases in 2005 with 47,000 cases projected in 2010.

Company overview HALL is the dynamic Napa Valley trance of Craig and Kathryn Hall created in 2002 as a showcase for some(prenominal) their exceptional new wines along with their extensive vineyard holdings. The Halls rush sought first and foremost to craft wines of uncompromising gauge that would stand alongside the finest in the world. As a leave behind they have been quick to capture the attention of connoisseurs and critics alike for their soonest results; alluring wines of enormous character, complexity, balance and grace. Focused exclusively on the classic grape varietals of Bordeaux, HALL currently produces Cabernet Sauvignon, Merlot, Sauvignon Blanc and limited amounts of Cabernet Franc. HALL Napa Valley wines are now available in select markets nationally. The... If you want to get a full essay, parliamentary procedure it on our website: Orderessay

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