South Delaware Coors Case

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Date:  February 14th, 2012

Subject:  South Delaware Coors Case Analysis
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Overview
The problem in this case is determining whether or not Larry Brownlow should invest in one of deuce potential Coors distributorships in the state of Delaware.  With a look into budget of $15,000 Larry has the choice of which research reports he wants Manson and Associates (a research and analytics firm) to collect. The datum collected by Manson and Associates are compiled into appendices from which Larry has to choose the almost relevant breeding in order to make his utmost decision on whether to open the distributorship.  

Recommendation

* After pure(a) analysis, we recommend that Larry purchase Table A, B, C, G, and I for a marrow of $12,500.  
* Based on the analysis of the display boards and data purchased from Manson and Associates, we recommend that Larry not open a Coors distributorship in South Delaware.  

Rationale

Table A The National and Delaware Resident Consumption Per Capita shows how much beer in gallons was consumed by Delaware residents from 1998 to 2002.



Table B shows the population for the two counties in Larrys territory and is required to analyze the data in table A.  The information from both tables A and B is crucial in determining the sizing of the potential market for Coors within the two counties.  Table C contains data which shows the expected Coors market region over the next few years.  Table G has specialized consumer questionnaire data specific to Coors.  Table I is important because it shows the retail and wholesale prices for competing beers in the market area which will be a key factor in determining where Larry would position his price.  All of these tables combined provide all of the necessary information to accurately determine unit and dollar break even out analysis.
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