Tata Motors

Tata Motors: A Strategic View
2011-2012
Group8:
Prabhjot Kaur, Monika Ambast, Appoorv Narula, Neelima Singh, Aditya Mohan, Ananthasrinu
2011-2012

TATA MOTORS
INDUSTRY CLASSIFICATION

* PESTLE ANALYSIS
* POLITICAL- LEGAL
* Auto insurance: In 2002 , the Central Government formulated an auto policy that aimed at promoting an integrated, phased, enduring and self sustained growth of the Indian automotive industry.



According to the policy:
Allowed FDI: 100%
Auto kindle policy
Emission norms
Crash related regulations and Introduction of Bharat stage IV norms, can likely affect the future of the industry
Government regulations and advocate: Emphasis laid on R&D: Tax reductions upto 150% for in house research and R&D activities
* Fiscal policy
* Labour laws
* Establish an multinational hub for manufacturing small, affordable passenger cars
* Ensure a balanced handing over to open trade at minimal risk to the Indian economy and local industry
* ECONOMIC:
* Higher GDP growth
* Indias huge geographical spread- mass transportation system
* Increasing basis development
* Increasing per capita income
* Declining interest rates and easy financing
* Replacement of 4 wheelers
* Increase of second vehicle use
* Graduating from 2- wheelers to 4- wheelers
* Manufacturing rose 5.5 percent in the three months through March from a year compared with a 6 percent gain in the previous quarter
*
* SOCIAL
* process in urbanisation, 4th largest economy by PPP index
* grim interest rates translating to low financing and acquisitions costs, hence greater affordability
* 85% cars are being financed in India
* Increase in PPP , led to the increase in market handle of powder compact cars.
* Indian customers are highly discerning, educated and tumesce informed. They are price sensitive and put a make out of emphasis on value for money
* Preference for small and compact cars. They are...If you want to get a full essay, order it on our website: Orderessay



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